The June Retail Wars: How Amazon’s Prime Day Shift Ignited a Summer Sales Frenzy
By PYMNTS | June 12, 2026 The retail landscape in June 2026 has transformed into a high-stakes arena of overlapping promotional events, as major omnichannel retailers aggressively vie for consumer wallet share. With Amazon shifting its flagship Prime Day from its traditional July berth to late June, the retail industry has responded with a coordinated…
