The Guerrilla Marketing Games: How Non-Sponsor Brands Are Winning the 2026 World Cup
By PYMNTS | June 26, 2026 As the 2026 FIFA World Cup reaches its fever pitch, the battle for consumer attention is no longer confined to the official sponsors who paid millions for the privilege of branding. A new, more agile breed of "guerrilla" marketers—brands that have no formal association with the tournament—are currently dominating…
