Citizens Financial Group Redefines Retail Strategy: The Pivot from Supermarket Kiosks to High-Touch Wealth Centers
Citizens Financial Group has officially signaled a transformative shift in its retail banking strategy, moving away from the high-volume, low-friction environment of grocery store branches toward a more sophisticated, advisory-focused model. In its second-quarter earnings presentation released on Thursday, the Providence, Rhode Island-based lender announced plans to shutter between 100 and 120 of its supermarket-based…
