The Gen Z Consumer Paradox: Decoding the $360 Billion Purchasing Power
In the rapidly evolving landscape of modern commerce, no demographic is as influential, complex, or misunderstood as Generation Z. Comprising individuals born between 1997 and 2012, this cohort is moving from the periphery of market trends to the very center of global economic activity. With an estimated collective purchasing power of $360 billion, Gen Z…
