The Convergence of Content and Commerce: NBCUniversal and Target Launch ‘Shop What Happens’
By PYMNTS | June 12, 2026 In an era where the traditional boundaries between entertainment and retail continue to blur, NBCUniversal and Target have announced a strategic partnership that marks a significant evolution in the "shoppable TV" landscape. The two corporate giants have unveiled a new digital series titled Shop What Happens, a program designed…