The Rise of the "Kidult": How Hasbro’s Pivot to Adult Collectors is Rewriting the Toy Industry Playbook
By PYMNTS | July 21, 2026 In a retail landscape traditionally dominated by the whims of children and the seasonal pressures of the holiday shopping rush, Hasbro is successfully executing a radical departure from tradition. The toy giant’s second-quarter earnings report, released Tuesday, July 21, 2026, reveals a company that is no longer just selling…
