The Great Retail Weather Front: How Prime Day Transformed into a National Economic Ritual
Summer in the United States has evolved beyond the traditional markers of beach days, backyard barbecues, and the sweltering heat of July. In 2026, the season has acquired a new, inescapable ritual: the synchronization of consumer behavior around a sprawling, multi-retailer "sale event" that has effectively colonized the month of June. What began as a…