As Pennsylvania lawmakers weigh the merits of House Bill 1678, a proposal that would extend the Commonwealth’s existing gross receipts tax (GRT) to digital advertising services, the debate has moved beyond simple fiscal math. While proponents argue that the measure is a necessary step toward modernizing the tax code and ensuring large tech corporations pay…
As Pennsylvania lawmakers weigh the merits of House Bill 1678, the Commonwealth finds itself at a crossroads regarding its economic future. The proposed legislation seeks to extend Pennsylvania’s existing Gross Receipts Tax (GRT) to digital advertising services—a move proponents frame as a necessary modernization of the tax code. However, behind the rhetoric of ensuring "fair…
By PYMNTS | June 24, 2026 The landscape of digital advertising, long dominated by the duopoly of Google and Meta, is facing a tectonic shift. OpenAI, the startup that fundamentally altered the trajectory of artificial intelligence, has officially signaled its intent to capture a massive slice of the global ad market. By leveraging the unique,…
