WASHINGTON — In the rapidly evolving landscape of state taxation, Utah, Maryland, and Illinois have long stood out as pioneers—or, depending on who you ask, outliers. Geographically, culturally, and economically diverse, these three states shared a distinct policy distinction: they were the first jurisdictions in the nation to enact targeted taxes on digital advertising. However,…
By: PYMNTS & Industry Analysts Published: September 16, 2026 Main Facts: Redefining Conversational Commerce In a bold evolution of digital advertising, OpenAI has officially announced the rollout of user-facing trials for business-sponsored artificial intelligence agents within ChatGPT. Revealed in an official corporate blog post on Wednesday, September 16, 2026, the new feature allows users who…
By PYMNTS September 14, 2026 Main Facts In a landmark development reshaping the digital marketing landscape, Amazon Ads and OpenAI officially launched a joint pilot program on September 10, 2026. This strategic collaboration allows select United States-based advertisers to seamlessly extend their existing Amazon ad campaigns directly into ChatGPT. Among the pioneering brands testing this…
By Tax Policy Desk Analysis Published in collaboration with policy research updates Main Facts The landscape of state-level digital taxation is facing an existential crisis following a landmark court ruling in Maryland that struck down the nation’s first digital advertising tax. While Utah, Maryland, and Illinois share little in common regarding their geographic locations, political…
As Pennsylvania lawmakers weigh the merits of House Bill 1678, a proposal that would extend the Commonwealth’s existing gross receipts tax (GRT) to digital advertising services, the debate has moved beyond simple fiscal math. While proponents argue that the measure is a necessary step toward modernizing the tax code and ensuring large tech corporations pay…
As Pennsylvania lawmakers weigh the merits of House Bill 1678, the Commonwealth finds itself at a crossroads regarding its economic future. The proposed legislation seeks to extend Pennsylvania’s existing Gross Receipts Tax (GRT) to digital advertising services—a move proponents frame as a necessary modernization of the tax code. However, behind the rhetoric of ensuring "fair…
By PYMNTS | June 24, 2026 The landscape of digital advertising, long dominated by the duopoly of Google and Meta, is facing a tectonic shift. OpenAI, the startup that fundamentally altered the trajectory of artificial intelligence, has officially signaled its intent to capture a massive slice of the global ad market. By leveraging the unique,…
