Frontier Airlines’ Premium Pivot: The Long-Awaited Launch of "First Class"
After months of speculation and a shifting timeline, Frontier Airlines has finally crystallized its strategy for entering the premium cabin market. The ultra-low-cost carrier (ULCC), long known for its “bare-bones” business model and aggressive unbundling of services, is set to introduce a formal First Class product. However, the move is proving to be a stark…
