Corporate Rivalry at 30,000 Feet: How British Airways and Norwegian Air Shuttle Mastered Social Media Marketing
In an era where corporate social media accounts are often sanitized, heavily curated, and stifled by legal departments, a breath of fresh air has emerged from an unlikely source: the aviation industry. British Airways (BA) and Norwegian Air Shuttle, two giants of the European skies, recently engaged in a high-stakes, lighthearted digital skirmish that serves…
