The Global Retail Pitch: How the 2026 FIFA World Cup is Redefining Economic Impact
By PYMNTS | June 27, 2026 The Super Bowl is a one-night luxury product, a fleeting spectacle of corporate hospitality. The Olympics is a monumental infrastructure project, often leaving cities with legacy costs that linger for decades. But the 2026 FIFA World Cup is something entirely different: it is a roaming, multi-national retail platform. With…
