The Gen Z Imperative: Navigating the Future of Retail in a Digital-First World
The retail landscape is undergoing a seismic shift, driven by a generation that views shopping not merely as a transaction, but as a digital extension of their personal identity. Generation Z—those born between the mid-1990s and early 2010s—now wields significant purchasing power, estimated in the hundreds of billions of dollars. For businesses, the mandate is…
