Bank of America’s Strategic Pivot: How the New ‘BofA Rewards’ Program Captured 3 Million Users by Democratizing Loyalty
In an era where consumer loyalty is increasingly fickle and the battle for deposit primacy has reached a fever pitch, Bank of America (BofA) has unveiled a significant evolution in its relationship-banking strategy. Since the late May launch of its revamped, no-fee “BofA Rewards” program, the financial giant has successfully enrolled more than 3 million…
