The AI ROI Paradox: Why Enterprises Are Struggling to Justify Their Multi-Billion Dollar Bets

By PYMNTS | June 26, 2026 As the initial frenzy of generative AI adoption settles into a phase of pragmatic implementation, a sobering reality is beginning to take hold in corporate boardrooms across the globe. Despite the massive capital expenditure funneled into artificial intelligence pilots over the past two years, a significant majority of enterprises…

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