The AI Frontier: Why Whatnot’s Acquisition of Shaped Signals a Paradigm Shift for Live Commerce
By PYMNTS | July 17, 2026 The evolution of retail has consistently moved toward the reduction of friction. From the advent of the catalog to the ubiquity of one-click online ordering, the goal has always been the same: to collapse the distance between discovery and transaction. Today, that distance is being compressed to a matter…
